Guide to Community Planning in Wisconsin by Brian W. Ohm

Chapter 1:  Introduction to Community Planning
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2.3.3  An Effective Plan Communicates Key Ideas Clearly and Effectively

An effective plan is able to present complicated ideas and concepts in a way that they can be readily understood and remembered. Communicating complex ideas in an orderly and discernible way is an art rather than a science. It requires strong writing and editing, and a creative sense of how best to organize and present ideas.